Thieve is a SaaS startup building tools and curating products and content for dropshippers. Launched in 2015 as an agency side project that grew almost entirely organically to over 500k registered users, millions of visitors and sustainable, growing subscription revenue. Also experimented with influencer storefront platforming with a sub brand - Front.

Thieve

Led a platform-wide information architecture overhaul across rewards and travel, consolidating multiple entry points into a unified browsing model. Focused on simplifying discovery, redemption, and cross-surface navigation.

Bilt IA Redesign

Built Bilt’s travel booking experience from scratch, spanning trips, flights, and hotels. Introduced trip-based planning and integrated redemption directly into search and booking flows.

Bilt Travel

Designed and vibe-coded an internal AI-powered design-to-code tool constrained to the Bilt design system. Enabled prompt-based UI generation rendered as production-ready JSON.

Internal AI Design Tool

Phia is an early-stage product exploring ai assisted product purchasing advice and curation. Designed brand, visual language, and core browsing experience from 0→1.

Phia

Saasco is a pay-as-you-go, AI-enhanced SaaS tool replacement suite. Designed dashboard architecture and supporting visual system.